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The Why Factor: Mathieu Pelletier and Lac Megantic

Mike Farrell (@BarDown) Jul. 6, 2014 12:51 PM
Anytime I pitch or get assigned a story, one of the first and most import questions is WHY?

Why should we tell this story? Why is this something people need to know about?

With the Mathieu Pelletier story, I struggled a bit with this question. From all accounts Mathieu was a great man, a father, a leader, and a quiet force in the Lac Megantic community. He was in the prime of his life, with a young son and a beautiful family, and just like that, he was gone. Went out to a bar with friends on a Friday night and happened to be in the worst possible place at the worst possible time.

There was no rhyme or reason to his death, no lesson to be learned from it, no way to help others with a story of awareness. It was a just a horrible, tragic, accident.

So why tell this story? I think the answer is as simple as this.

Mathieu was a great man, a father, a leader, and a quiet force in the Lac Megantic community.

Mathieu mattered, he was someone that made a profound impression on those closest to him, and the town at large. This story is a way to honour who he was and what he stood for. A way to remember him. A way to give those who didn't know him a brief glimpse into the type of person Mathieu Pelletier was.

For me, that's a pretty damn good reason why.