Wendy's Kick for a Million returns

TSN Release
7/25/2008 11:12:30 AM
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TORONTO - Fifty-yard field goals don't get any sweeter than this, as TSN announced details for the return of its fourth annual, international award-winning million-dollar giveaway, Wendy's Kick for a Million.

The big event will air live nationally on TSN and TSN HD on October 3 during the CFL on TSN: Wendy's Friday Night Football halftime show featuring B.C. @ Toronto, as one lucky fan will get the chance to kick a 50-yard field goal for $1 million.

The highly-anticipated promotion returns with a brand-new format, as four randomly selected participants - two from Eastern Canada and two from Western Canada - will now compete in regional quarter-final events in Toronto and Vancouver, with the winning participants moving on to the semifinal in Toronto. The winner of the semifinal event will appear live on TSN on October 3 with the chance to turn a 50-yard field goal into a $1 million payday. Similar to last year, the participants are allowed to practice prior to the event.

"Wendy's Kick for a Million has evolved into a huge, must-see event. It gives every day sports fans a chance to be part of the action and win big," said Phil King, President, TSN. "The success of Wendy's Kick for a Million has led to other innovative and lucrative contests on the network and has become the industry benchmark for all sports fan contests in Canada."

The contest begins July 25 and runs through September 7. Fans are invited to enter online at, with bonus entries being awarded for playing the Wendy's Field Goal Challenge game and referring friends. Fans can also watch TSN for Wendy's Kick for a Million commercials containing keywords that can be entered online for additional entries. In addition, fans can play the Instant Win online game for a chance to win a $5 gift card from Wendy's.

Lucrative prizes for this year's Wendy's Kick for a Million final event are bigger and better leading up to the $1 million reward. The prizes are as follows:

  • 20 yards - $25,000 Future Shop gift card
  • 30 yards - Gridiron Edition Nissan Titan
  • 40 yards - $100,000 cash
  • 50 yards - $1,000,000 in a one-time payment

In addition, three randomly chosen fans in attendance at the game will have the chance to win a trip for two to the 2008 Grey Cup in Montreal, which will air on TSN on November 23, if the participant successfully kicks the 20-yard field goal.

"We are thrilled to once again bring our customers and CFL fans this exciting event, bigger than ever before," said John Talbot, Marketing Manager, Wendy's. "The way Wendy's Kick for a Million has connected with fans across Canada is incredible."

In 2005, the first year of the contest, 25-year old mechanical engineer Brian Diesbourg of Belle River, ON, became an overnight success by splitting the uprights at 50 yards and winning the $1 million grand prize. Earlier this year, Diesbourg was joined by Darwin Head from Prince Albert, SK, when Head became the latest fan to win $1 million live on TSN in the Chevrolet Malibu Million Dollar Shootout.

Contest Format
On September 12, four randomly chosen participants will be drawn from the pool of entries - two from Eastern Canada (Ontario, Nova Scotia, New Brunswick, Newfoundland, Prince Edward Island) and two from Western Canada (British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavut).

On September 27, the Eastern Canada participants will practice together for one hour at Rogers Centre in Toronto with Argos kicker Mike Vanderjagt, while the Western Canada participants will receive a one-hour practice session at B.C. Place in Vancouver with Lions kicker Paul McCallum. Later that evening, the Eastern and Western Canada participants will go head-to-head in quarter-final events at halftime during the Calgary @ Toronto and Hamilton @ B.C. games, respectively, for the chance to represent his/her region in the Wendy's Kick for a Million semifinal in Toronto. Each participant will attempt a field goal from the 15-yard line. If both are successful, they will move back five yards and kick again. Both quarter-final events will continue until there is only one regional participant successful at a given distance. Highlights and results from the quarter-finals in Toronto and Vancouver will be seen during the 4th quarter of the Argos and Lions games respectively.

On October 2 (one day prior to the televised event), the winners of the Eastern and Western Canada quarter-finals will receive a second one-hour practice session with Vanderjagt (Eastern participant) and McCallum (Western participant) at opposite ends of the field at Rogers Centre. The two will then compete against each other in the Wendy's Kick for a Million semifinal following the same format as the quarter-finals. The successful participant advances to the main event the following day.

On October 3, the one remaining participant will attempt to kick field goals from 20-, 30-, 40- and 50-yards, live on TSN and TSN HD during the CFL halftime show.

Wendy's Kick for a Million (Photo: TSN)


(Photo: TSN)
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