The Canadian Football League is going pink.
The CFL will help tackle women's cancers by playing four special "CFL PINK" games this weekend.
"Our goal is to help women's cancer agencies raise awareness and reduce the risk to women's health," said CFL Commissioner Mark Cohon in a release.
Players from all eight CFL teams will be equipped with pink gloves, wrist bands and other items. The players will also wear a special decal on their helmets.
The players aren't the only ones who will look a little brighter either. CFL officials will use pink whistles, and coaches and other team personnel will wear sideline gear adorned with pink.
Fans will be able to buy special CFL Pink merchandise at CFL games during the weekend and at selected Reebok stores, with a portion of the proceeds earmarked for cancer charities.
The Toronto Argonauts and Edmonton Eskimos will kick off the weekend in the first game of a CFL Pink double-header on Friday night in Toronto. The Saskatchewan Roughriders then travel to Calgary to take on the Stampeders in the late game.
On Saturday, the Montreal Alouettes will visit the Winnipeg Blue Bombers while the Hamilton Tiger-Cats will play host to the B.C. Lions to round out the weekend.
"The fight to end women's cancers, and particularly breast cancer, is a cause that is very close to myself and many players in our league," said Argonauts offensive lineman Taylor Robertson.
Robertson and the Argonauts have teamed up with the Canadian Breast Cancer Foundation for the pink initiative.
"Personally, I lost my mother to breast cancer when I was seven-years old," said Robertson. Now, I work to raise funds and awareness and celebrate survivors through my Life on the Line program. I am thrilled to partner with the CFL and the Argos on Pink Day and challenge all CFL players and fans to come out and make a difference."
Six of the seven teams have also aligned themselves with a specific cancer charity of their own to help raise funds and awareness. The B.C. Lions, Calgary Stampeders and Hamilton Tiger-Cats have all joined forces with the Canadian Cancer Society.
In Edmonton, the Eskimos have launched the Edmonton Eskimos Women Endowment Fund for Ovarian Cancer Research.
Meanwhile, the Roughriders along with the Saskatchewan Cancer Agency created the "Touchdown For Dreams" campaign. The goal of the program is to raise funds to grant dreams to Saskatchewan women who are living with a life threatening diagnosis of cancer.
In Winnipeg, the Blue Bombers have once again teamed up with the Keeping Abreast organization. Last year the Bombers helped raise over $17,000 for the cause and they are expecting even more this year.
Fans will also have the opportunity to bid on limited edition Pink items, leading into and following this weekend's, games by visiting the CFL Auction page with proceeds going to cancer charities.