Vancouver, BC (November 28, 2011) – The GREY CUP continues to be one of the biggest celebrations and television events in Canada. Preliminary overnight data from BBM Canada confirms that an average audience of 4.6 million viewers watched the BC Lions win the 99th GREY CUP last night on TSN and RDS with a convincing 34-23 victory over the Winnipeg Blue Bombers at BC Place. It was the most-watched television program of the week in Canada and the most-watched sports program of the broadcast year.
Overall, more than 11 million Canadians, or more than 1 in 3 Canadians, tuned in to watch some or all of last night's broadcast on TSN and RDS. In the Vancouver Market, more than half the population watched some of the game, while 65% of people watching television viewed the 99th GREY CUP.
"The GREY CUP is a national celebration like no other and last night's impressive audience is a testament to the impact the game has on Canadians," said Stewart Johnston, President of TSN. "Our CFL team delivered another outstanding broadcast capturing all of the excitement that makes the CFL so special. We can't wait to kick off the 2012 season as we look to the 100th GREY CUP next year in Toronto."
"The 99th GREY CUP in beautifully refurbished BC Place Stadium, captured so magnificently by TSN and RDS, was a special moment for our league," said CFL Commissioner Mark Cohon. "We're thrilled that millions of Canadians shared it with us. That's what the Grey Cup is all about: bringing Canadians together around the great game of Canadian football."
The 99th GREY CUP capped off a full weekend of Canadian football coverage on TSN that included the thrilling 2011 VANIER CUP, which has been widely regarded as one of the most dramatic Canadian football games that has ever been played.