The summertime road trip that captivates Canadian communities is back – and it's bigger than ever before. Now in its sixth consecutive year, the award-winning Kraft Celebration Tour launches Tuesday to help Canadians build better places to play. Whether that's creating parks, improving baseball fields, or upgrading basketball courts – Kraft Canada and TSN want to celebrate and inspire communities to become active.
Beginning Tuesday, Canadians can nominate their project at kraftcelebrationtour.ca for the chance to win $25,000 towards building a better place to play in their community. New this year, one Top 10 community project will win a $100,000 grand prize – as decided by Canadians through two days of voting.
All winners will also host a live broadcast of Canada's most-watched sports news program, TSN's SportsCentre, as part of this summer's cross-country tour from August 15-24. Leading the special SportsCentre broadcasts are anchors Darren Dutchyshen, Jennifer Hedger, and Kate Beirness. A fourth host will be announced in the coming months. By the end of this year's campaign, SportsCentre will have marked 60 on-the-road live broadcasts across Canada.
"We believe that healthy, active living starts with having places to play," said Jack Hewitt, Vice President, Consumer Insights and Portfolio Marketing, Kraft Canada. "We're very proud of the Kraft Celebration Tour and our ability to support recreational facilities in cities and towns coast to coast. It's inspiring to watch communities rally around a common goal and show such incredible hometown pride."
"Canadians have shown a tremendous outpouring of support for the Kraft Celebration Tour, and their passion demonstrates the power of sports at a grassroots level," said Stewart Johnston, President, TSN. "We are immensely proud to take SportsCentre on the road once again and give back to Canadian sports fans by helping them build better places to play."