TSN Community

Kraft and TSN launch sixth annual Kraft Celebration Tour

{eot}
TSN.ca Staff
4/29/2014 3:02:22 PM
Decrease Text SizeIncrease Text Size
Text Size

The summertime road trip that captivates Canadian communities is back – and it's bigger than ever before. Now in its sixth consecutive year, the award-winning Kraft Celebration Tour launches Tuesday to help Canadians build better places to play. Whether that's creating parks, improving baseball fields, or upgrading basketball courts – Kraft Canada and TSN want to celebrate and inspire communities to become active.

Beginning Tuesday, Canadians can nominate their project at kraftcelebrationtour.ca for the chance to win $25,000 towards building a better place to play in their community. New this year, one Top 10 community project will win a $100,000 grand prize – as decided by Canadians through two days of voting.

All winners will also host a live broadcast of Canada's most-watched sports news program, TSN's SportsCentre, as part of this summer's cross-country tour from August 15-24. Leading the special SportsCentre broadcasts are anchors Darren Dutchyshen, Jennifer Hedger, and Kate Beirness. A fourth host will be announced in the coming months. By the end of this year's campaign, SportsCentre will have marked 60 on-the-road live broadcasts across Canada.

"We believe that healthy, active living starts with having places to play," said Jack Hewitt, Vice President, Consumer Insights and Portfolio Marketing, Kraft Canada.  "We're very proud of the Kraft Celebration Tour and our ability to support recreational facilities in cities and towns coast to coast. It's inspiring to watch communities rally around a common goal and show such incredible hometown pride."

"Canadians have shown a tremendous outpouring of support for the Kraft Celebration Tour, and their passion demonstrates the power of sports at a grassroots level," said Stewart Johnston, President, TSN. "We are immensely proud to take SportsCentre on the road once again and give back to Canadian sports fans by helping them build better places to play."

2014 Kraft Celebration Tour (Photo: TSN)

zoom

(Photo: TSN)
Share This

Share This

Add to FacebookAdd to DiggAdd to FarkAdd to TwitterAdd to Stumble UponAdd to Reddit
Print this Story

Join the TSN Community

Members of TSN's online community can post messages on stories using the It's Your Call feature, vote on posts made by other members, sign up for TSN's Morning Email service, and get notices about upcoming broadcast events or other special offers.

Click here to register!

Your Call FAQ

Terms and Conditions

Privacy Policy

TSN TweetBox

© 2014
All rights reserved.
Bell Media Television