The Dominion becomes title sponsor of TSN Skins Game

{eot} Staff
1/8/2012 6:42:36 PM
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TSN on Sunday announced a new multi-year curling partnership with The Dominion of Canada General Insurance Company that will see Canada's trusted insurance company become the title sponsor of TSN's annual curling skins event.  Beginning January 2013, THE DOMINION ALL-STAR CURLING SKINS GAME features the top men's curlers in Canada as voted by the fans and competing for $100,000 in prize money live on TSN.

The announcement was made earlier this afternoon by George Cooke, CEO and President of The Dominion, and Stewart Johnston, President of TSN, during the fourth end of the 2012 TSN CURLING SKINS GAME final at Casino Rama featuring Kevin Koe taking on Jeff Stoughton.

"We at The Dominion are excited to be the title sponsor of the THE DOMINION ALL-STAR CURLING SKINS GAME.  This event will raise the profile of curling in Canada, pushing it upward in the hierarchy of sport – parallel to that of hockey, baseball or basketball which all have All-Star game events," said Cooke.  "Enabling curlers and curling teams to take part in the team selection furthers The Dominion's commitment to the growth of grassroots curling in Canada.  We are proud to partner with TSN, a broadcast leader and a true friend to the sport of curling – as is The Dominion."

"TSN is thrilled to partner with The Dominion for the THE DOMINION ALL-STAR CURLING SKINS GAME.  This best-in-class event will no doubt continue in TSN's long-standing skins tradition of giving Canadian fans fierce curling competition from the country's top curlers," said Johnston.  "Curling has forever been a part of the sporting fabric of our nation and its significance, especially at the grassroots level, has never been greater.  To work alongside The Dominion on promoting the game in communities across Canada and engaging fans with the chance to vote in their favourite curlers are privileges that we are proud to have."

"The Canadian Curling Association (CCA) was pleased to help bring TSN and The Dominion together in an effort to further enhance the Skins Game, its format and its place within the TSN framework. This event has become a fan favourite and it will now allow curling enthusiasts from across the country to have a say in how the event looks and its representation," said Greg Stremlaw, Chief Executive Officer of the sport's national governing body, the Canadian Curling Association.  "The CCA is very proud to be involved with this event and enhanced collaboration with both our exclusive broadcast partner, TSN, and the CCA's official insurance company, The Dominion of Canada General Insurance Company."

THE DOMINION ALL-STAR CURLING SKINS GAME gives fans the opportunity to vote online at to select their favourite four curlers at each position – lead, second, third and skip – to participate in TSN's annual curling skins event.  The curlers included on the all-star ballot are ranked by the Canadian Team Ranking System (CTRS), which is used by the CCA. 

Similar to previous TSN Skins events, THE DOMINION ALL-STAR CURLING SKINS GAME uses a single-elimination format whereby the winner is decided by total prize money and not total points throughout the two-day event.

TSN's partnership with The Dominion extends to the insurance company's extensive programs and platforms supporting grassroots curling in Canada, including The Dominion Curling Club Championship – the ultimate experience for club curlers.  Beginning in December 2012, TSN will air an annual one-hour special on The Dominion Curling Club Championship, as the country's top men's and women's club championship teams are afforded the opportunity to compete not only within their province or territory, but also nationally in the CCA sanctioned event.

Additional details on THE DOMINION ALL-STAR CURLING SKINS GAME for 2013 and TSN's partnership with The Dominion will be announced throughout the 2012 curling season on TSN.  Operated by TSN Events, THE DOMINION ALL-STAR CURLING SKINS GAME takes place next year at Casino Rama, marking the sixth year in a row that the casino and entertainment complex in Rama, ON, will host TSN's annual curling skins event.  Sponsors of the event currently include Chartered Accountants, ASPRIN and The Source.

Vic Rauter, George Cooke, Stewart Johnston (Photo: TSN)


(Photo: TSN)
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