Sep 29, 2014
Lewenberg: Raptors embrace target on their back as camp opens
Purely from an amusement standpoint, Raptors media day may never live up to the sideshow that was last year's incarnation. You may recall the delightful juxtaposition of Drake, the team's newly-minted global ambassador, perched on a stool adjacent to Rob Ford, the city's cartoonish mayor, as Toronto was presented the 2016 NBA All-Star festivities. That was 12 months ago. It was an act, all, but impossible to follow.
TORONTO - Purely from an amusement standpoint, Raptors media day may never live up to the sideshow that was last year's incarnation.
You may recall the delightful juxtaposition of Drake, the team's newly-minted global ambassador, perched on a stool adjacent to Rob Ford, the city's cartoonish mayor, as Toronto was presented the 2016 NBA All-Star festivities.
That was 12 months ago. It was an act, all, but impossible to follow.
What did follow, later that afternoon, was the team's annual media day, a subdued version revolving around a line of questioning that had little-to-nothing to do with the game of basketball.
"How well do you know Drake?"
"Does it upset you to hear people talk about tanking?"
One by one players were ushered out, as is the tradition, until the assembled media had their fill and carried on in preparation for what we assumed would be another lost season.
We were dead wrong.
This time around there was no global ambassador, no oafish mayor, no sideshow. Just basketball.
The upcoming 2014-15 campaign, the franchise's 20th, will be unlike any the organization has faced since its abbreviated glory days over a decade ago. It's unlike any Dwane Casey has tackled as an NBA head coach and unlike any most of his players have prepared for during their pro careers.
Nearly five months removed from a team-best 48-win season and a bittersweet seven-game series with the Brooklyn Nets, the Raptors enter training camp - set to begin at the Air Canada Centre on Tuesday - with new expectations and the pressure that is sure to accompany them.
True to character, neither Casey nor general manager, Masai Ujiri, would set the bar at a specific win total or promise a deeper playoff run in 2015, but it's clear the days of tempering expectations are over. The reigning Atlantic Division champs are embracing the target that a surprising, feel-good season has left on their backs.
"You have to embrace it," Casey said, holding court during Monday's festivities, held on the upper level of Real Sports Bar & Grill, across from the ACC. "This is the first time this organization, since even before I got here, had heightened expectations, and I think that's a good thing. It's something we've got to embrace, we've got to take it and run with it, because it's going to be there. There's no pressure, it's good pressure. We're defending division champions and we have to go out every night and play like it."
"I don’t do predictions, unfortunately," said Ujiri. "We’re hoping to win and grow as a team. The NBA is full of surprises, issues, growing pains, adversity. We’re ready. It’s our job to fix [problems]. We’ll keep grinding it out."
Like the NBA champion San Antonio Spurs - the model for sustainable success in basketball and throughout pro sports - the Raptors are banking on continuity and internal growth to take them to the next level.
"We feel continuity is big for us," Ujiri added. "Consistency is really big for winning teams. That formula has proven to work. We hope that it works for us. These guys, they like each other. We have a chemistry. They compete. They go out there and play for each other. We’re not a selfish team. The young guys continue to grow and the platform continues to be there. I think that’s very important for us."
Back by popular demand, the recently re-signed Patrick Patterson and Greivis Vasquez spoke about sacrifice and buying into their roles, concepts echoed by newcomers Lou Williams and returning Raptor James Johnson.
Meanwhile, Kyle Lowry commanded the most attention from the masses, justifiably so. At this time last year, the soon-to-be free agent point guard dazzled the crowd with a slimmed-down physique and unfamiliar, media-friendly attitude. Twelve months and $48-million later, he seemed just as fit and jovial as ever.
"Those people who thought I would [be out of shape], they're idiots," he said with a laugh. "People that expected me to come back in shape, they're smart."
DeMar DeRozan never doubted his good friend and backcourt sidekick would return, evident in his confident demeanour at the end of last season's playoff run. The two have spoken on the phone nearly every day since, but DeRozan's sales pitch during Lowry's free agency was understated, yet effective.
"The things me and him did together [last season] spoke for itself," DeRozan recalled telling Lowry over the summer.
DeRozan was one of the first to learn the news when Lowry had made his decision, before it became official. Lowry called DeRozan while the all-star was en route to the Philippines for an NBA showcase in July. The phone conversation cost DeRozan $45 in roaming fees.
Was it worth it?
"Hell, no. I need my $45," he joked.
"It means everything," the Raptors' two-guard said, asked about having Lowry and the rest of last year's core back. "Especially for me, personally, because I never really had the consistent group of guys that I could play with. And the chemistry that we had last year, that we built between every single guy, was amazing, so just to have that back and the type of quality of guys that we have on the team, means a lot."
It wasn't just DeRozan and Lowry who clicked. The team's refreshing composition of grit and chemistry caught many by surprise a year ago and, although some may still be skeptical about its sustainability, they're not expecting the opposition to take them lightly, nor should they.
If the Raptors sneak up on anybody this season, it will be because someone wasn't paying attention.
Therein lies the challenge for Casey as their motivational leader. His team came together following the trade of Rudy Gay, once everyone outside of the locker room had written them off and left them for dead. They had a chip on their shoulder, and it worked for them.
Now, even after all they've accomplished over such a short amount of time, Toronto's fourth-year head coach intends to oversee the maturation of his young players, while maintaining the fire that sparked them to begin the calendar year.
"This is a new year," Casey said. "So we've got to take that experience, add it to the work in the summer and get that two-by-four back on our shoulder, because again, we still don't have the total respect of the NBA, we've got to make sure we gain that respect and keep that respect. They say, 'They're a one-year wonder.' We're the only ones that can control that."
The first thing Williams noticed about his new teammates, upon getting to know them after being acquired from the Atlanta hawks over the summer, is their strong desire to be respected, to be taken seriously. It's what has defined them as individuals and as a team.
DeRozan is starting to get the validation he seeks from his peers, having been selected to his first All-star Squad and playing for the gold medal-winng Team USA at the FIBA World Cup this summer. Still, he's pushed by everyone, anyone who doubts him.
"I feel like they're doing me a favour, honestly," he said of a recent SI.com rankings list that slotted him at no. 61, lowest of last year's All-Star crop. "That's fine with me. I like having a chip on my shoulder. It just gives me another reason to work hard."
Whether they choose to paint themselves in this manner or not, DeRozan and the Raptors are no longer underdogs. Are there uncertainties and variables that will determine how far they can go this year? Sure. But unlike a year ago, they will not be overlooked.
They've gotten the league's attention. Now what will they do for an encore?
"Our goal is to win the division, whatever that takes," Casey said. "I don't know if we're in the conversation where we can say, 'Hey, we're a 50-win team or a 55-win team," to be able to come out and say that. Will we be an improved team? Yes. Whatever number that is, that's not my job to put a number on it. My job is to make sure we get back and get up running again and get that chip back on our shoulder from last year."
"What are the expectations?," Ujiri asked, repeating the very question he was posed, the theme that should define the following seven months. "We want to win. It's that simple."