TSN TV Schedule TSN2 TV Schedule
NBA

Jordan unveils team's new Charlotte Hornets logos for 2014

{eot}
The Canadian Press
12/21/2013 9:10:39 PM
Decrease Text SizeIncrease Text Size
Text Size

CHARLOTTE, N.C. -- The buzz is back in Charlotte.

Bobcats owner Michael Jordan unveiled the new brand identity the Charlotte Hornets will use after this season.

Jordan introduced the team's primary new logo and word mark -- as well as eight alternatives -- during a halftime ceremony Saturday night, saying "You guys asked and we delivered."

The primary logo features the purple and teal formerly used by the Charlotte Hornets from 1988-2002 with a more aggressive-looking hornet with piercing eyes, a raised antennae, larger wings and pointed stinger. In the logo is a basketball that doubles as the hornet's body with the Hornets wood mark written across it.

The Bobcats officially become the Hornets the day after their final game this season.

"Tonight is a special night," Jordan said.

The event featured former Muggsy Bogues, Rex Chapman, Dell Curry and Kelly Tripucka, all former NBA players who played for the Hornets in Charlotte, as well as a video display with the new logo.

Jordan received permission from the NBA board of directors this year to change the team's name after New Orleans owner Tom Benson vacated the name in favour of the Pelicans. The Hornets were located in Charlotte from 1988-2002 before then-owner George Shinn moved the team to New Orleans.

On the video presentation at halftime, the voiceover began by saying "What once was lost has been willed by you to be found. The legend is our new legacy. Get ready for the buzz to return. Our city. Our colours. Our name. We're all coming home."

The new images can be seen at www.backbuzzcity.com.

The merchandise featuring the new Hornets brand identity will be available for purchase at the Bobcats team store on Jan. 18.

Bobcats COO Fred Whitfield said the team began conducting a Harris interactive poll to seek a name change shortly after Jordan became the team's majority owner in 2010.

Whitfield said there was an enormous amount of time put into the decision to change the name, as well as the logos.

"As we looked at the old logo, we realized we had to refresh it but respect the legacy that was here," Whitfield said "There's more fierceness in the face of this Hornet. And they are very protective of their territory, which is what we want this team to be about."

The Hornets also announced that "Hugo" will officially return to Buzz City as the team's mascot.

"The players were beloved as was the mascot," Whitfield said. "So we're all thrilled to bring Hugo back."

Bobcats chief marketing office Pete Guelli said Jordan was very involved in the name change decision.

"As with any owner, he wanted to be in the process," Guelli said. "And he did know a little bit more than most. But it really was a collaborative effort. He was part of the team that made a decision on which way to go."

Guelli said the new brand identity logo design was collaborative effort between the Bobcats, Nike (Jordan Brand) and the NBA's Global merchandising group.

Hornets Logo (Photo: Streeter Lecka/ Getty Images)

zoom

(Photo: Streeter Lecka/ Getty Images)
Share This

Share This

Add to FacebookAdd to DiggAdd to FarkAdd to TwitterAdd to Stumble UponAdd to Reddit
Print this Story

Game 2: Nets at Raptors (TSN)

Tuesday at 7pm et/4pm pt


NBA on TSN Broadcast Schedule


Western Conference

(1) SA 1, (8) DAL 0 (4) HOU 1, (5) POR 0
(2) OKC 1, (7) MEM 0 (3) LAC 0, (4) GS 1


Eastern Conference

(1) IND 0, (8) ATL 1 (4) CHI 0, (5) WSH 1
(2) MIA 1, (7) CHA 0 (3) TOR 0, (6) BKN 1


Playoff Schedule/Game-By-Game Breakdown



Big Tour
Social Media
twitter icon

Follow the Raptors and Raptor play-by-play man Matt Devlin on Twitter! Check out the latest Tweets!

Podcasts

TSN 1050 Toronto: Bobcats-Heat postgame with Will and Duane - April 20, 2014

Will and Duane wrap up the Miami Heats 99-88 Game 1 win vs the Charlotte Bobcats.

TSN 1050: 1On1 With Will & Duane - April 20th

Opening Day of NBA Playoffs & Raptors can't handle The Truth, Road teams reign, ESPN's Amin Alhassan joins the convo & 3rd Annual UNOs get doled out.

TSN 1050: The Bryan Hayes Show: April 18 - Bruce Bowen

3x NBA Champion and ESPN NBA Analyst Bruce Bowen joined The Bryan Hayes Show to preview the NBA Playoffs.


More Podcasts

© 2014
All rights reserved.
Bell Media Television