NBC will broadcast Rocket League across its network beginning next month with a $100,000 tournament, the network announced Wednesday.

The two-on-two tournament will be hosted by a partnership that includes NBC, online gaming platform FACEIT and game developer Psyonix.

The event will kick off on July 22 with qualifiers to be broadcast on regional NBC Sports stations on the weekends in August. The latter stages will take centre stage on NBC Sports proper in the United States and in “several countries abroad.”

The grand finals will take place from Aug. 26-27.

“The NBC Regional Sports Networks bring the best in local sports to our fans day in and day out, and we’re excited that the fast-growing world of esports are now a part of that mission,” NBC Sports president of regional networks and NBC Sports group platform and content strategy David Preschlack said. “We look forward to engaging our fans in a whole new way that allows them to get in the esports game, and to bring a whole new generation of fans to our platforms as well.”

NBC is the latest traditional media outlet to take the leap into competitive gaming. ESPN has been broadcasting esports on their network for a few years now and have shown a wide variety of competition that includes the Dota 2, Heroes of the Storm and FIFA 17.

Turner Sports has also thrown a heavy hand behind the production and broadcasting of esports with the creation of ELEAGUE. The venture began with a foray into Counter-Strike: Global Offensive and has since moved into Street Fighter V. Turner broadcasts its events live on TBS and on streaming website Twitch.