TORONTO - Super Bowl XLVIII is the second most-watched Super Bowl broadcast on record, with an average audience of 8 million viewers on CTV and RDS (CTV: 7.3 million; RDS: 610,000), preliminary data from BBM Canada confirms. The most-watched television program of the past two years, the Seattle Seahawks' commanding 43-8 victory over the Denver Broncos attracted more than 18 million unique viewers – or more than one-in-two Canadians (53%) – on CTV or RDS. In 2012, SUPER BOWL XLVI attracted 8.2 million viewers in Canada.
Among the highlights:
-With drum solos, gleaming gold jackets, and a massive fireworks display, the explosive halftime performance by Bruno Mars and the Red Hot Chili Peppers captivated Canadian viewers, as audience levels for SUPER BOWL XLVIII on CTV and RDS peaked at nearly 10 million viewers during the highly-anticipated halftime show.
-The game on CTV received impressive 65% – 74% shares among key adult and male demographics in English Canada.
-In the Vancouver market, fans showed their support for the Seahawks, with SUPER BOWL XLVIII growing 44% among A25-54 (to a 29 rating) and 33% among A18-49 (to a 27.2 rating) compared to last year.
Once again, the SUPER BOWL proved to be the premier television property for Canadian advertisers and a coveted platform for key sponsor