Why Not Canada: Winnipeg



Why Not Winnipeg? (Tuesday)

The Jets played their last game in Winnipeg in April of 1996, done in by the winds of change in the NHL. New American cities were coming on board and salaries were skyrocketing.

And the small Canadian market with the arena from a bygone era simply couldn't keep up. A slumping Canadian dollar was the final straw and the Jets packed up and headed to Phoenix.

Full Story | City Snapshot


At TSN's request, Professor Norm O'Reilly developed a grading system for what makes an NHL team viable. Here's how Winnipeg did.

Market Attractiveness Franchise Viability
Economy: B- Arena and Location: B+
Demographics: C Competition and Barriers to Entry: A
Market size: C Potential Owner (Mark Chipman, David Thomson): A
Corporate presence: C+  


What Professor O'Reilly says: "With the right owner, and the right management team, and the right overall philosophy, you could make it work. You’d have to accept probably not having a high paid team on the ice. You’re going to fill 80 to 90 per cent of your building with an average team so your risks are mitigated a bit. With a few factors in play, with the current economic situation, it could work. Long term? That's a question."

Note: O'Reilly's evaluations are based on his own background and knowledge of the subject, transcripts of interviews done by TSN/Globe and Mail for this series and data collected from various sources including Statistics Canada, the Conference Board of Canada, Environics Analytics, IMI and Harris-Decima.

By The Numbers: Winnipeg

Winnipeg is the capital and largest city of Manitoba, and is the primary municipality in the Winnipeg Capital Region, which is home to more than sixty percent of Manitoba's population.

Winnipeg is the seventh-largest municipality in Canada, with a population of 633,451 in the Canada 2006 Census. The city's census metropolitan area, consisting of the city of Winnipeg is Canada's 8th largest metropolitan area, with 694,668 inhabitants.

Head Offices

Head Offices

* Does not include surrounding communities

Dollars Spent Per Citizen

Dollars Spent

Notes: Quebec, Winnipeg and Hamilton revenue based on 2008-09 average of Ottawa, Calgary and Edmonton
* Does not include surrounding communities

Metro Population

Metro Population

Note: Guelph, Kitchener, Waterloo, Cambridge, Burlington and Oakville bring market value to 1,630,352

Percentage Of Population (Age 24-39)

Percentage Of Population

* Does not include surrounding communities

Median Income

Median Income


Revenue/Gate Receipts/Profits From 2008-09 (Six Canadian NHL Cities)

Median Income

2014-15 NHL Preview

From The Hockey Insider

TSN's Bob McKenzie sets up the start of training camp, going one-on-one with the GMs from all seven Canadian teams.

WATCH: Bryan Murray - Ottawa Senators

WATCH: Dave Nonis - Toronto Maple Leafs

WATCH: Kevin Cheveldayoff - Winnipeg Jets

WATCH: Marc Bergevin - Montreal Canadiens

WATCH: Brad Treliving - Calgary Flames

WATCH: Craig MacTavish - Edmonton Oilers

WATCH: Jim Benning - Vancouver Canucks

TSN.ca previews what to expect out of the NHL's 30 teams as we count down to puck drop. Check daily for team previews and updates on each Canadian franchise leading up to Oct. 8.

Latest Preview: Carolina Hurricanes

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