Why Not Canada: Toronto



Why Not Toronto? (Thursday)

Having the NHL's largest Canadian market all to themselves has been very good for the Toronto Maple Leafs.

But would the league's most profitable franchise be hurt if another NHL team set up shop nearby? The fact is, some of the richest franchises in North America around share markets with other teams in the same sport.

Full Story | City Snapshot


At TSN's request, Professor Norm O'Reilly developed a grading system for what makes an NHL team viable. Here's how Toronto did.

Market Attractiveness Franchise Viability
Economy: A- Arena and Location: F
Demographics: B+ Competition and Barriers to Entry: F
Market size: A+ Potential Owner: N/A
Corporate presence: A+  


What Professor O'Reilly says: "Knowing the Toronto market and how supportive it is for hockey and how it’s been growing, there’s no question that a team could be viable year after year. But could you ever overcome that huge investment required up front?"

Note: O'Reilly's evaluations are based on his own background and knowledge of the subject, transcripts of interviews done by TSN/Globe and Mail for this series and data collected from various sources including Statistics Canada, the Conference Board of Canada, Environics Analytics, IMI and Harris-Decima.

By The Numbers: Toronto

Toronto is the largest city in Canada and the provincial capital of Ontario. With over 2.5 million residents, it is the fifth most populous municipality in North America. Toronto is at the heart of the Greater Toronto Area (GTA), and is part of a densely populated region in Southern Ontario known as the Golden Horseshoe, which is home to over 8.1 million residents - approximately 25% of Canada's population.

Canada's economic capital, Toronto is considered a global city and is one of the top financial centres in the world. Toronto's leading economic sectors include finance, business services, telecommunications, aerospace, transportation, media, arts, film, television production, publishing, software production, medical research, education, tourism and sports industries. The Toronto Stock Exchange, the world's eighth largest in terms of market value, is headquartered in the city, along with most of Canada's corporations.

Head Offices

Head Offices

* Does not include surrounding communities

Dollars Spent Per Citizen

Dollars Spent

Notes: Quebec, Winnipeg and Hamilton revenue based on 2008-09 average of Ottawa, Calgary and Edmonton
* Does not include surrounding communities

Metro Population

Metro Population

Note: Guelph, Kitchener, Waterloo, Cambridge, Burlington and Oakville bring market value to 1,630,352

Percentage Of Population (Age 24-39)

Percentage Of Population

* Does not include surrounding communities

Median Income

Median Income


Revenue/Gate Receipts/Profits From 2008-09 (Six Canadian NHL Cities)

Median Income

2014-15 NHL Preview

From The Hockey Insider

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TSN.ca previews what to expect out of the NHL's 30 teams as we count down to puck drop. Check daily for team previews and updates on each Canadian franchise leading up to Oct. 8.

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