TSN's annual NHL Trade Deadline special TRADECENTRE 09 attracted more viewers than all other Canadian sports networks combined. TSN also drew a record amount of traffic online at TSN.ca and on TSN MOBILE.
Overnight data from BBM Nielsen Media Research confirmed today, TSN delivered an average audience of 182,000 viewers for its critically-acclaimed broadcast of TRADECENTRE 09.
TRADECENTRE 09's audience levels peaked at 295,000 viewers from 2:30 p.m. to 3 p.m. ET as the deadline quickly approached. TSN's average audience marks a 10% increase over last year's TRADECENTRE 08 show. More than 1.5 million Canadians tuned in at some point during TSN's 10 hours of TRADECENTRE 09 coverage.
TSN's daily news and hockey programming also enjoyed huge audiences yesterday. At 6 p.m. ET, the audience for TSN's special one-hour edition of SPORTSCENTRE was 115,000. At 10 p.m. ET, TSN's SPORTSCENTRE attracted 214,000 viewers. TSN's MOLSON THAT'S HOCKEY's audience was up 54% from its season-to-date average. OFF THE RECORD WITH MICHAEL LANDSBERG's audience yesterday (11:30 p.m. ET) was also up 49% compared to its season-to-date average.
"Our team of NHL insiders and reporters work extremely hard to deliver the best possible trade deadline coverage breaking down all of the transactions with expert analysis and reactions from around the league," said Phil King, President of TSN. "TRADECENTRE is one of those occasions where the synergy of all the TSN platforms – TSN, TSN.ca, and TSN MOBILE – work wonderfully to deliver sports fans complete information as it happens – no matter where they are."
TSN.ca recorded its busiest day of all time yesterday with 15.8 million page views, beating the previous high by 11%. This volume of traffic is more than seven times TSN.ca's daily average. To date, the top three busiest days in TSN.ca history have been on NHL Trade Deadline Day.
TSN.ca's video and audio streaming served up a total of 1.4 million streams on Trade Deadline Day. This includes new Ottawa Senator Pascal Leclaire who found out he was traded by watching TSN's TRADECENTRE 09 on his computer.
TSN MOBILE attracted a record amount of traffic with 517,000 page views from users with mobile devices. TSN also sent out close to 500,000 NHL trade text alerts yesterday.
In addition to delivering complete coverage to hockey fans, TSN/TSN.ca was also the go-to source for trade deadline news for media across North America. TSN's reports and interviews were sourced by dozens of prominent print, broadcast and online outlets throughout Canada and the United States.