There's big bucks in store for the person who can turn in Sidney Crosby's missing hockey gear.
Reebok Canada is offering a $10,000 reward, no questions asked, for the return of the stick and glove Crosby used to score his winning goal in last weekend's gold-medal game against the U.S.
The equipment disappeared after the hockey star tossed his stick and ripped off his gloves to celebrate Canada's Olympic victory.
"The stick and glove are priceless," said Len Rhodes, vice president and general manager for Reebok Hockey CCM. "There's absolutely no substitute for that exact stick and glove."
Reebok has set up an email hotline (firstname.lastname@example.org) for people to send in tips on the equipment's location.
Rhodes said Reebok will work with the authorities to trace Crosby's gear, awarding the cash prize to the person who leads them to the now legendary pieces of Olympic history.
"He's been a very close partner of ours and a member of the Reebok hockey family," said Rhodes. "We just wanted to do what we thought was right."
Crosby's black hockey stick has special markings that will help identify it, Rhodes added.
"We don't want to keep the stick and glove, we'd actually just like to turn it over to Sidney Crosby himself and let him decide what to do with it," said Rhodes.
Hockey Canada has said all of the equipment from the game was collected and was being put into the players' bags when it was noticed Crosby's stick and glove were missing
The organization is trying to figure out what happened and security officers are reviewing video that shows people leaving the rink with sticks.
If the gear is returned, Crosby can decide to keep the items in his trophy case or give them to the Hockey Hall of Fame.
This isn't the first time some of Crosby's gear has vanished.
In 2005, Crosby's jersey went missing after Canada's gold medal win over Russia at the world junior hockey championship in Grand Forks, North Dakota.
It was later found in a mailbox outside a post office in Lachute, Quebec.