Toronto, ON (March 12, 2012) – Saturday's highly-anticipated Major League Soccer (MLS) debut of Montreal Impact against Vancouver Whitecaps FC was the most-watched MLS game ever in Canada. Overnight data from BBM Canada confirms that an average audience of 541,000 viewers watched the all-Canadian match-up on TSN (288,000) and RDS (253,000).
Almost 2.5 million Canadians tuned in to catch some or all of the live MLS action on TSN and RDS.
MLS action continues this Saturday (March 17) on TSN, RDS, TSN Mobile TV, and Télé Mobile RDS with the Impact's home opener against Chicago Fire at Olympic Stadium. TSN soccer experts Luke Wileman and Jason deVos tee up the game during a special pre-game show at 1:30 p.m. ET.
TSN, along with RDS, are the official broadcasters of Major League Soccer (MLS) in Canada with a national broadcast package that includes 36 games featuring Montreal Impact, Toronto FC and Vancouver Whitecaps FC. TSN also has live coverage of 22 games featuring U.S.-based teams, along with exclusive Canadian coverage of the MLS CUP Playoffs, the MLS Cup 2012 and the MLS ALL-STAR GAME.