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Arsenal, Puma announce partnership, effective July 1

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TSN.ca Staff
1/30/2014 2:58:49 PM
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Puma has announced a long-term partnership with Arsenal Football Club of the Barclays Premier League.

The Athletics company will become the official kit partner of Arsenal effective July 1 of this year. In addition to producing the playing and training kit for all Arsenal teams, Puma has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis.

Having extended its relationship with the Italian Football Federation, signed Borussia Dortmund and bolstered its player portfolio with Sergio Aguero, Cesc Fàbregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Toure Puma continues to deepen its roots in international football.

"Arsenal have been a key strategic target for Puma for a number of years now," said the company's CEO Bjorn Gulden. "As we enter a new era in our company history, Arsenal represents a major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact."

Ivan Gazidis, Arsenal's CEO added: "We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."

Arsenal currently sit second in the Barclays Premier League with 16 wins and 52 points through 23 games, a single point behind Manchester City. It is just the second time since Match Day 4 of the 2013-14 season that the London-based club has not been atop the table.

Arsene Wenger Bjorn Gulden (Photo: Courtsey of Puma Canada)

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(Photo: Courtsey of Puma Canada)
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