SACRAMENTO, Calif. -- Far away from the NBA's brightest lights out here in California's Central Valley, Jimmer Fredette can walk into a restaurant or grocery store and barely turn a head.
There are still signs and shouts of "We Want Jimmer!" sprinkled around at Sacramento Kings games, and photo and autograph seekers sprout up sporadically. But in these parts, stuck on the fringe of the league landscape, most sights and sounds don't reach above the Sierra skyline in the distance.
Around the nation, there's no Jimmermania this March.
As the former BYU sensation returns to Utah on Friday night to face the Jazz, his popularity outside the Beehive State has dwindled and so has his role on one of the NBA's worst teams.