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Trenton, ON tenth stop on the Kraft Celebration Tour

Press Release

7/23/2012 6:29:12 PM

Toronto, ON (July 23, 2012) – Following two weeks of intense online voting that saw more than 4 million total votes cast from coast to coast, TSN and Kraft Canada tonight announced that Trenton, ON, has been named the 10th and final winning community in this year's Kraft Celebration Tour.

As part of the Kraft Celebration Tour, Trenton hosts a special edition of SPORTSCENTRE featuring anchors Jay Onrait and Dan O'Toole when they wrap up the tour live from the southern Ontario community on Sunday, Aug. 26 at 6 p.m. ET on TSN.

Trenton also receives $25,000 from Kraft Canada to put towards improvements to the track at Trenton High School.

With a population of 20,000, the city of Trenton sits on the shores of the Bay of Quinte and is the southern gateway for the Trent-Severn Waterway.  Trenton is closely identified with the nearby Canadian Forces Base Trenton, which is also home to one of the city's most popular tourist attractions – the National Air Force Museum.

Trenton joins Creston, B.C., Clarenville, NL, Cochrane, AB, Pugwash, NS, Porcupine Plain, SK, Bathurst, NB, Manitou, MB, Chicoutimi, QC, and New Liskeard, ON, as one of the 10 winning communities in the Kraft Celebration Tour.  Trenton was named to the tour after winning a national, head-to-head online vote over Lindsay, ON.  Trenton brought home the victory with 264,267 votes, while Lindsay amassed a total of 182,477 votes in support of its nomination.

In total, more than 4 million votes were recorded by Canadians from across the country. 

“This year's Top 20 finalists showed above all else the community spirit and hometown pride that defines the Kraft Celebration Tour,” said Vio Perez, Director of Consumer Promotions and Scale Marketing Insight Services, Kraft Canada.  “We would like to thank everyone who participated in this year's edition and congratulate the 10 winning communities. We're excited to once again embark on this cross-Canada tour together with TSN and celebrate the recreation facilities that bring people together and promote healthy, active lifestyles.”

“TSN congratulates all of the communities chosen as Top 20 finalists for this year's Kraft Celebration Tour.  Along with our colleagues at Kraft Canada, we are very excited and honoured to have the opportunity to give back to the 10 winning communities and shine a national spotlight on their remarkable achievements in grassroots sports,” said Stewart Johnston, President, TSN.  “The support received for the Kraft Celebration Tour has never been greater and it really emphasizes just how important recreation and this program are to Canadians across the country.”

The Kraft Celebration Tour kicks off on Friday, Aug. 17 at 6 p.m. ET with SPORTSCENTRE broadcasting live from Creston, B.C.  Anchors Darren Dutchyshen and Kate Beirness host SPORTSCENTRE from all communities in Western Canada (Creston, B.C., Cochrane, AB, Porcupine Plain, SK, Manitou, MB, and New Liskeard, ON), while Onrait and O'Toole bring Canada's top-rated daily sportscast to all communities in Eastern Canada (Clarenville, NL, Pugwash, NS, Bathurst, NB, Chicoutimi, QC and Trenton, ON).

In addition, RDS anchors François-Etienne Corbin, Alain “Le Baron” Chantelois, Valérie Sardin and Geneviève Langlois join the Kraft Celebration Tour festivities in Quebec, as they host a live broadcast of SPORTS 30 from Chicoutimi.