Reebok Canada, a division of the adidas Group, will partner with the Canadian Football League and the Calgary Stampeders to offer a limited edition "Let's Do Whatever It Takes" T-Shirt, with 100 percent of the proceeds from all sales going to the Canadian Red Cross and its relief efforts.
In recent weeks, Southern Alberta has been devastated by natural disaster flooding. The damage to homes, businesses and communities has been far-reaching, yet the tremendous spirit of Albertans and Canadians to do whatever it takes to rebuild has been nothing short of inspirational. "The Stampeders have a responsibility to the community and it is without hesitation that the organization decided to help those affected in any way possible. Our partnership with Reebok, backed by the CFL, will definitely aid in rebuilding what was lost", said Gordon Norrie, President of the Calgary Stampeders Football Club.
The adidas Group has numerous ties to the affected communities, be it through valued employees, retail partners and consumers. Perhaps the Group's most direct tie to the area is through Reebok Canada's partnership with the CFL, and specifically the Calgary Stampeders. "Reebok Canada is proud to join forces with the CFL and the Stampeders to help affected communities. It is through this partnership that we hope to raise funds and awareness for Southern Alberta's rebuilding efforts", said Michael Rossi, VP Reebok Brand.
"The CFL is proud to be deeply rooted in the communities in which it plays. And when one of our communities is in need, we feel a responsibility to help where we can. Just like CFL fans are always showing their team support during the season, the Stampeders and the League are here to support those who were hit by these floods", CFL Commissioner Mark Cohon said on Thursday.
The limited edition t-shirts, offered in men's and women's sizes for $25.00 and youth sizes for $20.00, will be available online at reebok.ca as well as at the Calgary Stampeders "Stamps Store" at McMahon Stadium. Pre-sales of the t-shirt will begin online July 5, 2013, with deliveries to McMahon Stadium beginning the week of July 8.