TSN, RDS wrap up Wimbledon with record audiences

TSN Communications
7/7/2014 6:44:30 PM
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Canada's greatest showing at a Grand Slam was a record-breaker for TSN, as historic performances from homegrown tennis stars Genie Bouchard and Milos Raonic catapulted the tournament to the most-watched Wimbldeon on record – highlighted by the most-watched men's and women's finals ever.*

Overall, more than 10 million Canadians watched some part of this year's Wimbldeon on TSN and RDS.

"Genie and Milos have inspired a nation – and the best part is that they're just getting started," said Stewart Johnston, President of TSN. "With their brilliant performances at this year's Wimbldeon, along with a phenomenal championship title from Vasek Pospisil, we join all of Canada in anticipation of what they will do next. It's a new era for Canadian tennis and we couldn't be prouder to showcase their Grand Slam performances on TSN."

Overnight data from BBM Canada confirms that Bouchard's match against Petra Kvitova in Saturday's women's final drew an average audience of 1.8 million viewers to TSN and RDS – making it the most-watched Wimbldeon women's final on record. Overall, 3.6 million unique viewers tuned in to watch Bouchard become the first Canadian singles player to compete in a Grand Slam final, with audiences peaking at 1.7 million viewers in the last few minutes of the match.

Sunday's epic men's final that saw Novak Djokovic defeat seven-time Wimbldeon champion Roger Federer in a five-set instant classic attracted an average audience of 823,000 viewers to TSN and RDS and a reach of 3.8 million unique viewers – making it the most-watched Wimbldeon men's final on record.

On Friday, Raonic reached the semifinals of a Grand Slam tournament for the first time in his career, attracting an average audience of 766,000 viewers to TSN and RDS for his battle against Federer. The Raonic-Federer match reached 2.4 million unique viewers and peaked at 1.1 million viewers as Federer served for the win.

Canada's Vasek Pospisil and his partner Jack Sock of the U.S.A. – an unseeded duo playing together for the first time – won the Wimbldeon men's doubles title over defending champions Bob and Mike Bryan in a match that drew an average audience of 319,000 to TSN and RDS and a reach of 2.2 million unique viewers.

*For electronic measurement data that dates back to 1994.  Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters. Source: BBM Canada

Eugenie Bouchard (Photo: The Canadian Press)


(Photo: The Canadian Press)
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