Aug 20, 2021
OVO launching new apparel collection in collaboration with the University of Toronto
Drake continues to show love to his hometown as his co-founded October’s Very Own has unveiled a new co-branded collection in partnership with the University of Toronto.
Drake continues to show love to his hometown as his co-founded October’s Very Own has unveiled a new co-branded collection in partnership with the University of Toronto.
The brand took to Instagram to announce the collection with a campaign video that starred UofT alumna and four-time Olympic medallist Kylie Masse sporting an OVO x UofT emblazoned varsity jacket. The video was scored by Canadian composer Chilly Gonzales, and was filmed around the university’s St. George campus.
The collection includes a varsity jacket, hooded sweatshirts, polo shirts, headwear, fleece pants and a tote bag, all of which are branded with the UofT maple leaf logo and the signature OVO owl. All pieces are designed and manufactured in Canada.
The OVO x UofT collection was made available today online at the OVO website. Select pieces can be purchased directly from the UofT bookstore.