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2026 FIFA World Cup reaches over 30 million Canadians as Bell Media smashes records

The biggest sporting event in the world touched down in Canada for the first time ever this summer, and Bell Media’s exclusive live coverage captivated audiences across the country. Overall, 30.5 million unique Canadian viewers (75% of Canada’s population) watched live FIFA World Cup coverage on TSN, RDS, CTV, Noovo, and Crave, according to preliminary data from Numeris.