– Canada-Morocco becomes the most-watched Canada match at the FIFA WORLD CUP™ and the biggest non-Final FIFA WORLD CUP™ match on record –
– FIFA WORLD CUP 2026™ continues to drive major audiences, as the Round of 32 attracted an average audience of 1.9 million viewers –
TORONTO (July 6, 2026) – The unforgettable run of Canada Soccer’s Men’s National Team at FIFA WORLD CUP 2026™ came to a close on Saturday afternoon, and Canadian viewers came together once again to support this history-making team, with an average audience of 5.4 million viewers on TSN, RDS, CTV, Noovo, and Crave, according to preliminary data from Numeris.
Breaking viewership records, the Canada vs. Morocco match becomes the most-watched Canada match ever at the FIFA WORLD CUP™, and the biggest non-Final match on record.
Overall, 11.7 million unique Canadian viewers tuned in for some part of the match, which saw audiences peak with 7.3 million viewers at 2:41 p.m. ET as Canada searched for an equalizer. Streaming audiences continued to surge, with audiences up more than +500% compared to the Round of 16 opener in 2022.
“The phenomenal performance of Canada’s Men’s National Team at FIFA WORLD CUP 2026™ demonstrated the unifying power of sports, and created moments that Canadian fans will remember forever,” said Shawn Redmond, Vice President, Bell Media Sports. “It’s been an honour for all of us at Bell Media to follow this team in the years leading up to this tournament, and this viewership reflects the deep connection the players have forged with fans across the country. We’ll continue to tell the story of FIFA WORLD CUP 2026™ across all platforms as this thrilling tournament builds towards its conclusion.”
Bell Media’s exclusive live coverage of FIFA WORLD CUP 2026™ continues to record massive audience figures, and highlights from June 11 – July 5 include:
The tournament’s Round of 32 matches attracted an average audience of 1.9 million viewers
A total of 28.2 million unique Canadian viewers have watched FIFA WORLD CUP 2026™ coverage so far on TSN, RDS, CTV, Noovo, and Crave (69% of Canada’s population)
Canadians have consumed more than 274 million hours of FIFA WORLD CUP 2026™ live matches, up more than +150% compared to the 2022 tournament through the Round of 16
July 4 saw the biggest single-day engagement yet for FIFA WORLD CUP 2026™ content on TSN social media accounts, including more than 30 million video views and nearly 65 million impressions
TSN and RDS are the exclusive home of FIFA WORLD CUP 2026™ all the way to the Final on Sunday, July 19, with select matches also available on CTV, Noovo, and streaming on Crave. Live coverage of the tournament continues with highly anticipated Round of 16 matches today (Monday, July 6) and tomorrow (Tuesday, July 7).
Source: Numeris, Preliminary Data, Total Canada, P2+, TSN, CTV Com, CTV2 Total, Noovo Total, RDS, RDS2, audiences inclusive of PPM encored digital live streams. Consumption and Reach includes all FIFA WORLD CUP 2026™content, 6/11/26 to 7/04/26 vs. 11/20/22 to 12/06/22 | Live Streaming Audience Claims based on internal viewership data
