Jordan Brand drops new trailer for upcoming short film 'Why Not?'

Weeks after its initial announcement, a new trailer for the upcoming short film Why Not? has been released.

The Shift Staff

TELFAR sponsors Liberian National Team for Tokyo Olympics

Telfar is entering the sportswear space with a bang. On June 21, the brand announced that it will be the official sponsor of the Liberian National team for the Tokyo Olympics.

The Shift Staff

DeMar DeRozan got a pair of custom Kobe 6 sneakers inspired by the orange WNBA hoodie

The WNBA’s signature orange hoodie became a staple among fans last year. Now, DeMar DeRozan has the sneakers to match.

The Shift Staff

Jordan Brand announces largest WNBA roster

Jordan Brand announces largest WNBA roster

Jordan Brand has announced the addition of eight WNBA athletes to bring its total in the league to 11 endorsed athletes, becoming the largest WNBA roster in Jordan Brand history.

- The Shift Staff

Dak Prescott will become the highest paid NFL athlete on Jordan’s roster

According to ESPN’s Adam Schefter, the Dallas Cowboys quarterback will be leaving Adidas and signing a five-year deal with Jordan Brand

The Shift Staff

Skepta is partnering with Nike on a pair of sneakers and football cleats

The British grime rapper Skepta is collaborating with Nike on a new collection of shoes, including the Nike Air Max Tailwind V sneaker as well as the SB Phantom football cleat.

The Shift Staff

Cubs' alternate City Connect jerseys unveiled

Cubs' alternate City Connect jerseys unveiled

The unveiling of MLB and Nike's City Connect uniforms continued Tuesday with the introduction of the Chicago Cubs' alternate uniforms, which will be worn for the first time Saturday at Wrigley Field against the St. Louis Cardinals.

- Joon Lee

Nike releases the Kyrie 7 “Ky-D” inspired by a classic KD sneaker

The Nike KD4 “Weatherman”, originally released in 2011, is one of the most popular Durant sneakers ever released, and a similar design graces the Kyrie 7 “Ky-D.”

The Shift Staff

Vanessa Bryant questions Nike over apparent leaked release of "Mambacita" shoe honoring late daughter Gianna

Vanessa Bryant revealed in a series of social media posts earlier this week that she was blindsided upon seeing an image of a shoe she helped design, a black and white "Mamba Forever" special edition of the Nike Kobe 6 Protro, from her late husband Kobe Bryant's signature series with the brand.

Nick DePaula

Trae Young debuted his signature sneaker, the adidas Trae Young 1, in Game 1

During Game 1 of the Atlanta Hawks’ first-round playoff series against the New York Knicks, Trae Young debuted his first signature sneaker, the adidas Trae Young 1.

The Shift Staff

​Dallas Wings’ Satou Sabally shares a first glimpse at the Air Jordan 36

The Dallas Wings’ Satou Sabally gave a first look at the upcoming Air Jordan 36 on Monday.

The Shift Staff

The Paris Saint-Germain Air Jordan 7's just dropped

The Paris Saint-Germain Air Jordan 7's just dropped

The two iconic names formed their partnership back in 2018 with an entire collection from jerseys to cleats, and on Saturday they released their newest addition to the collaboration, the PSG Air Jordan 7 sneakers.

- The Shift Staff