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Apr 23, 2024

Lalonde: Making the playoffs matter!

Last Thursday, we discussed what teams miss when they don’t qualify for the NHL Playoffs. But the most important element remains the money. Because of ticket price increases, the playoffs represent an extraordinary chance to generate additional revenue, especially for smaller market teams. Let’s look at the strategy teams use, the potential for certain markets and why this means so much in hockey.

Ray Lalonde

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