Sidney Crosby agreed to a six-year partnership with adidas on Tuesday, becoming their only global hockey athlete.
Crosby, who will earn between $1 million and $1.5 million per year in the deal, joins adidas to collaborate on apparel and equipment design and development. The Penguins centre will also take a leading role in adidas marketing.
"Since I started playing hockey I have had a passion for the sport. I am excited to have the opportunity to collaborate with adidas and have an influence on products that matter to hockey players and all athletes in their training and preparation," said Crosby in a news release. "adidas and I share the same drive to be the best at what we do. It's an exciting time to be a part of the energy the brand has and the future of the sport."
"There's no one like Sidney in the game," said adidas Group North America President Mark King. "His creativity on the ice and ability to score, particularly in clutch situations, is unmatched. He's an iconic athlete who transcends his sport and will go down as one of the best ever to play. He's a leader on the ice and a fan favorite. He also happens to be a really great guy. When athletes like that want to join your brand, it means something. Special things are happening at adidas and we're proud to put Sidney in the center of it."