Upcoming mobile video platform Quibi announced its first partnership in Canada with Bell on Thursday as it gears up for its launch next month. 

Bell Media becomes the first Canadian news and sports provider for the mobile-first platform, producing exclusive content for Quibi's Daily Essentials, which includes a daily sports programfrom TSN streaming every morning, seven days a week.

"We are excited to partner with Bell and Canada's top news and sports brands from Bell Media to deliver daily curated programs that will provide Canadians all of the biggest moments and stories of the day in quick bites," said Quibi Founder and Chairman of the Board Jeffrey Katzenberg.

In addition, CTV News will produce a daily program covering breaking news and the biggest stories of the day, which will stream on Quibi mornings and evenings on weekdays and mornings on weekends. Further details about the TSN and CTV programs will be announced in the near future.

Embedded Image"We're thrilled to expand our digital footprint in this partnership with the new and highly anticipated mobile platform, Quibi," said Randy Lennox, President, Bell Media. 

"Bell Media continues to adapt to the evolving media landscape by providing additional opportunities for our audiences to consume content more quickly on the innovative platforms of their choice." 

Bell will also market Quibi to Canadians via Bell Media and Bell Mobility marketing channels. 

"As Canada's provider of the country's most-watched content and the leader in mobile innovation, Bell is uniquely positioned to partner with Quibi on this exciting new evolution in entertainment," said Mirko Bibic, President and Chief Executive Officer, BCE and Bell Canada. "Our goal is to advance how Canadians connect with each other and the world, and we look forward to powering the launch of Quibi in Canada with the full strength of Bell's unmatched wireless and content creation resources."

Quibi will also feature original movies, episodic series, unscripted content and docs from Hollywood's biggest stars including Jennifer Lopez, Kiefer Sutherland, Reese Witherspoon, Laura Dern, Demi Lovato, Kendall and Kris Jenner, Kevin Hart, Trevor Noah, Zac Efron, Joe Jonas, Chrissy Teigen, and Tyra Banks. 

Quibi - the first entertainment technology platform with mobile-optimized content (utilizing a device's GPS, time of day, ability to seamlessly switch between portrait and landscape modes and more) - will launch on Monday, April 6 for the monthly price of $6.99 with advertising and $9.99 without ads.