Bell Let’s Talk Day 2020 is on Wednesday, January 29 and everyone is invited to join the Canadian conversation that’s leading the world in confronting the stigma around mental illness and sharing ideas to move mental health forward.

The 2020 Bell Let’s Talk Day awareness campaign spotlights personal stories from Canadians of all ages from all walks of life living with mental illness or providing support for those who do.

Join the conversation on Bell Let’s Talk Day

On Bell Let’s Talk Day, millions of people in Canada and around the world send messages of support and encouragement for those struggling with mental illness, share their own stories and offer ideas about how we can improve everyone’s mental health.

Bell will donate 5 cents to Canadian mental health programs for each of these interactions on January 29, at no extra cost to participants:

  • Text and talk: Every text message, mobile and long distance call made by Bell Canada, Bell Aliant and, new this year, Bell MTS customers in Manitoba
  • Twitter: Every tweet using #BellLetsTalk and Bell Let’s Talk Day video view
  • Facebook: Every view of the Bell Let’s Talk Day video at and use of the Bell Let’s Talk frame
  • Instagram: Every Bell Let’s Talk Day video view
  • Snapchat: Every use of the Bell Let’s Talk geofilter and video view

Since launching in 2010, Bell Let’s Talk has supported organizations providing mental health care and services in every region of Canada. Focused on 4 key action pillars – anti-stigma, care and access, research and workplace leadership –  Bell Let’s Talk programs include major donations to hospitals, universities and other care and research organizations across Canada and these dedicated programs: the Bell Let’s Talk Community Fund for local community mental health organizations; the Bell True Patriot Love Fund for military members, veterans and their families; a fund supporting mental health care in Canada’s Territories; and most recently a new fund dedicated to Indigenous mental health in Manitoba, launched alongside the creation of Bell MTS with a donation to Winnipeg’s Ma Mawi Wi Chi Itata Centre.

The 5 simple ways to help end the stigma around mental illness

Together, we can all help end the stigma around mental illness with the 5 simple ways developed by Dr. Heather Stuart, the Bell Mental Health and Anti-Stigma Research Chair at Queen’s University:

  • Language matters – pay attention to the words you use about mental illness
  • Educate yourself – learn, know and talk more, understand the signs
  • Be kind – small acts of kindness speak a lot
  • Listen and ask – sometimes it’s best to just listen
  • Talk about it – start a dialogue, break the silence

To learn more, please visit


More on the conversation: 

Do Not Suffer Alone

Syracuse Crunch forward Gemel Smith was suffering with his depression in silence until one of hockey’s great leaders, Patrice Bergeron, stepped in to help. In support of Bell Let's Talk, Michael Farber has more on the importance of not suffering alone.